You can gather some measures using LinkedIn’s native analytics tools, which you can find on your company’s LinkedIn page. However, you will find many third-party analytics tools and software, some of which cater to multiple social media networks, while others are LinkedIn-specific. Unlike the LinkedIn native analytics, some of the third-party apps give some data relating to LinkedIn profiles, as well as your company’s pages.

LinkedIn Analytics Tools and Software:

LinkedIn Native Analytics

You will find a reasonable quantity of data in LinkedIn itself. To view your page’s data, you need to have Administrator status. Go to your company page and click on the Analytics tab. This will give you four options:

Visitors Updates Followers Employee Advocacy (this is a comparatively recent addition to LinkedIn’s analytics)

Each of these tabs gives you information about the performance of your LinkedIn page. The Visitors tab tells you about the people who have checked out your page. The Updates page gives you high-level data about how people have reacted to your shared content – clicks, comments, engagement, etc. The Followers page gives you an understanding of the types of people who have chosen to follow your page. The Employee Advocacy tab allows you to gauge trends in employee and member engagement. You can also gain information from the Activity tab on your company’s page. This gives you detailed information about requests, comments, mentions, posts, shares, and reactions. 

  1. Iconosquare When we reviewed Iconosquare, it only catered for Facebook, Twitter, and Instagram, but it has now added LinkedIn analytics to the services it offers. Iconosquare is an analytics, management, and scheduling platform. It delivers some of the most in-depth analytics we have ever seen. You can visualize the metrics most important to you on a customized dashboard. Gain valuable insights into your LinkedIn page performance, with in-depth metrics covering reach, impressions, and engagement, along with data relating to the evolution of your followers and the countries where your followers are based. You can export the data from any chart in .CSV or .PNG format. You can access detailed individual post metrics, providing you with concrete data on how well your LinkedIn posts resonate with your audience.  4.4 out of 5 stars Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok. Ratings Features & Pricing Pros and Cons Ratings Features 4.4 Ease of Use 4.4 Support 4.4 Overall Score 4.4 Features & Pricing AnalyticsAutomated PublishingContact ManagementKeyword FilteringMulti-Account ManagementPost SchedulingSocial Media Management Price starting at:$49 Pros and Cons Evolving functionality Industry benchmarks Competitive analysis features Excellent automated posts Customer support may not be helpful Some features may glitch Some platforms are not included Best for: Brands and Agencies 4.4 out of 5 stars Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok. View 2. SocialInsider SocialInsider is a social media analytics and reporting tool for social media managers, agencies, and enterprises. You can use it to track your performance on Facebook, Instagram, Twitter, YouTube, TikTok, and LinkedIn. You can use SocialInsider to measure your LinkedIn performance and track analytics for your business page. Measure KPIs such as leads, traffic, and engagement. Track page KPIs to learn how to grow your online presence. By doing this, you develop a better content strategy. You can discover crucial information about your target audience. Learn about where they come from, when they view your content, and the type of content that captures their emotions. SocialInsider makes it easy for you to customize and download reports with your logo and brand colors. Export LinkedIn reports as a PDF, PPT, CSV, or Excel and share them with your clients. 3. SocialPilot SocialPilot believes it is the #1 social media marketing tool for agencies, featuring easy team collaboration, publishing, reporting, engaging, and white labeling – all in one powerful dashboard. However, SocialPilot doesn’t restrict itself to agencies. Starting from $30 per month, their plans cover every type of business, from single users with ten social media accounts to enterprises and agencies. SocialPilot prides itself on its social media analytics and reporting tools.  Its LinkedIn Management Tool For Agencies and Businesses gives you a detailed analysis of your LinkedIn marketing metrics with a downloadable PDF report. You can view a clear and complete overview of your LinkedIn Company Page, with key metrics like how many followers you have, the updates you have made, engagement and click growth, and much more. The follower demographics drop-down lets you view your page’s followers’ seniority, the company size they work in, the countries to which they belong, and their profession category. You can also monitor your post/update reach, measure your engagement trends, and view post-performance analysis. 4.2 out of 5 stars SocialPilot centralizes your social media management to help improve efficiency. The tool features automated post schedule, marketing tools, and other unique features to propel your social strategy. Ratings Features & Pricing Pros and Cons Ratings Features 3.6 Ease of Use 4.4 Support 4.5 Overall Score 4.2 Features & Pricing AnalyticsAutomated PublishingContent ManagementConversion TrackingMulti-Account ManagementPost Scheduling Price starting at:$25 Pros and Cons Extensive focus on automation Easy-to-navigate dashboard Simple search features for past content Integrations with almost every social platform Must edit the same post for each channel individually Outdated interface Lacks advanced features Tagging only works for business pages Best for: Digital marketing agencies and SMBs 4.2 out of 5 stars SocialPilot centralizes your social media management to help improve efficiency. The tool features automated post schedule, marketing tools, and other unique features to propel your social strategy. View 4. Whatagraph Marketing professionals use Whatagraph to track campaign results across different channels, including LinkedIn. You can easily visualize your LinkedIn audience growth, interactions, engagement metrics, and more. Whatagraph’s LinkedIn reporting software automatically pulls up-to-date audience, page, post, and engagement insights. Use their pre-made widgets to build comprehensive, easy-to-read performance reports. You can add your company logo, build custom color schemes, and use stunning visuals to illustrate your data. You can choose the LinkedIn metrics that you think are most important and present them in an eye-catching, user-friendly way. 5. Hootsuite You can connect your LinkedIn account to the social media scheduling tool, Hootsuite, to measure how your LinkedIn analytics compare across your social media platforms. Hootsuite includes tools to analyze the data behind your posts, which you can, in turn, compare to the data on your other social channels. You can measure organic, owned, and earned metrics. You can use the Metrics Library to select, collect, and display the metrics you want to measure in your reports. Unlike a number of the other tools listed here, Hootsuite supplies metrics for both LinkedIn pages and LinkedIn profiles (if you have a Business or Enterprise plan.) 4.6 out of 5 stars One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders. Ratings Features & Pricing Pros and Cons Ratings Features 4.8 Ease of Use 4.8 Reporting 4.3 Overall Score 4.6 Features & Pricing AnalyticsAutomated PublishingContact ManagementContent ManagementConversion TrackingCustomer TargetingKeyword FilteringMulti-Account ManagementPost SchedulingBrand TrackingCustomer EngagementMulti-User CollaborationReporting/AnalyticsSocial Media Monitoring Price starting at:$49 Pros and Cons Customizable feeds show you all the social posts you need to see—no filler Highly flexible post composer and scheduler, with a bulk option, drastically simplifies the most challenging part of the job Inbox consolidated every message, comment, and mention—you’ll never miss a conversation No demo- or psychographic data for the audience Best for: Small, Medium, and Large Businesses 4.6 out of 5 stars One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders. View 6. Klipfolio Klipfolio offers three products: Klips – custom dashboards and reports for builders and analysts PowerMetrics – lightweight data analytics for leaders and managers MetricHQ – online dictionary for metrics and KPIs You can create LinkedIn dashboards to track your social media marketing KPIs and metrics. Develop custom dashboards using LinkedIn’s API or use pre-built metrics and dashboards to get value fast. Combine your LinkedIn data with services like Facebook, Google Analytics, Twitter, and more to build dashboards. You can create sophisticated LinkedIn dashboards by querying your data using the Klipfolio data connector. Use a pre-built query or craft your own. You can even share your LinkedIn dashboards on TVs throughout your office and give your team visibility into your social media marketing efforts. Alternatively, instantly track social media data by using a pre-built LinkedIn dashboard. These have been built to surface social KPIs like engagement, page trends, conversions, and more. 7. Talkwalker Analytics Talkwalker offers social insights for the world’s most impactful brands. It analyzes online, social, print, and TV/radio content in one.  You can use more than 30 pre-built use cases to create reports on social media performance easily. Build customized dashboards to share insights efficiently with your teams. Create and download reports in multiple formats, including PowerPoint, Word, PDF, and Excel. Easily integrate Talkwalker social data into your CRM system, BI tools, or standard statistical tools to manipulate it efficiently. Combine social data with lead gen stats or revenue numbers to prove ROI. 4.5 out of 5 stars Talkwalker is a leading consumer intelligence company that helps brands bridge the gap between brand and consumer. Using market-leading social analytics and AI technology, Talkwalker helps build insights analysts and data storytellers. Ratings Features & Pricing Pros and Cons Ratings Features 4.6 Ease of Use 4.3 Support 4.5 Overall Score 4.5 Features & Pricing Audience SegmentationCompetitive AnalysisConfigurable AlertsCustomer EngagementDashboardImpact ScoringInfluencer TrackingReputation ManagementSentiment AnalysisTrend TrackingVisual Analytics Price on request Pros and Cons Excellent visualizations for trending topics, sentiments Free search feature for quick insights Comprehensive listening All-in-one platform Tagging can be slow to update Steep learning curve Similar to other tools on the market Difficult user interface Best for: Enterprise, MA, SMBs, agencies 4.5 out of 5 stars Talkwalker is a leading consumer intelligence company that helps brands bridge the gap between brand and consumer. Using market-leading social analytics and AI technology, Talkwalker helps build insights analysts and data storytellers. View 8. Inlytics As its name indicates, Inlytics specializes in LinkedIn. It offers two products, a LinkedIn analytics tool and a LinkedIn scheduling tool. You can visualize your private profile’s LinkedIn statistics in Inlytics’ dashboard. It provides you with vital growth insights that help you take your influence to the next level. You will find all your LinkedIn data in one place. You can register for free, gaining basic LinkedIn insights, and scheduling up to three posts per month. LinkedIn Professionals, who don’t need team or export features, can pay for the Solo plan, with increased update frequency, unlimited data storage, advanced analytics, and the ability to schedule up to 20 posts per month. The Business plan adds team features, data export, and an increase to 100 posts per month scheduled. Your dashboard shows you your most important stats in one glance. It includes detailed content information that goes beyond the metrics provided by LinkedIn’s default analytics. You can also take your profile to the next level with in-depth profile statistics. 9. DrumUp DrumUp primarily discovers and helps you share great content to your social media accounts so you can start meaningful conversations with your followers. However, it is also a social media analytics platform to boost social media engagement. You can measure the success of your social content strategy on Facebook, Twitter, and LinkedIn using DrumUp social media analytics platform. Analyze like, share, comment, and click-through data to monitor and refine your content performance. You can use smart filters to identify your top-performing content and social media platforms to create a powerful content strategy. DrumUp also lets you download reports to analyze data offline or share with colleagues or clients. Their visual data charts are helpful for social media trend-spotting and quick decision-making. 10. Shield Shield provides all your analytics for LinkedIn. You can see all your metrics in one place. Check your views, reactions, comments, and engagement rate, and follow your growth month after month. You can connect with your audience and understand who’s consuming your content, what they do, and where they come from. Access team leaderboards and see your top performers and best posts. You can use Shield to work with data across multiple personal profiles on LinkedIn, making it ideal for teams and agencies.  11. ReportGarden As its name indicates, ReportGarden creates and automates a wide range of reports. These include AdWords reports, Facebook reports, PPC reports, SEO reports, Google Analytics reports, Twitter reports, Facebook reports, and LinkedIn reports. You can compile Facebook, Twitter, and LinkedIn metrics into one client report. You can benchmark your own numbers against your competitors and derive an optimal social media strategy. ReportGarden lets you present impressions, reach and fan growth to help your clients create better campaigns and strategy. The Cross-Channel Report measures the performance of multiple brands across different social networks. This report adds in your Pinterest and Instagram accounts as well as Facebook, Twitter, and LinkedIn.
    You can visualize the metrics most important to you on a customized dashboard. Gain valuable insights into your LinkedIn page performance, with in-depth metrics covering reach, impressions, and engagement, along with data relating to the evolution of your followers and the countries where your followers are based. You can export the data from any chart in .CSV or .PNG format. You can access detailed individual post metrics, providing you with concrete data on how well your LinkedIn posts resonate with your audience.  You can use SocialInsider to measure your LinkedIn performance and track analytics for your business page. Measure KPIs such as leads, traffic, and engagement. Track page KPIs to learn how to grow your online presence. By doing this, you develop a better content strategy. You can discover crucial information about your target audience. Learn about where they come from, when they view your content, and the type of content that captures their emotions. SocialInsider makes it easy for you to customize and download reports with your logo and brand colors. Export LinkedIn reports as a PDF, PPT, CSV, or Excel and share them with your clients. SocialPilot prides itself on its social media analytics and reporting tools.  Its LinkedIn Management Tool For Agencies and Businesses gives you a detailed analysis of your LinkedIn marketing metrics with a downloadable PDF report. You can view a clear and complete overview of your LinkedIn Company Page, with key metrics like how many followers you have, the updates you have made, engagement and click growth, and much more. The follower demographics drop-down lets you view your page’s followers’ seniority, the company size they work in, the countries to which they belong, and their profession category. You can also monitor your post/update reach, measure your engagement trends, and view post-performance analysis. You can add your company logo, build custom color schemes, and use stunning visuals to illustrate your data. You can choose the LinkedIn metrics that you think are most important and present them in an eye-catching, user-friendly way. You can measure organic, owned, and earned metrics. You can use the Metrics Library to select, collect, and display the metrics you want to measure in your reports. Unlike a number of the other tools listed here, Hootsuite supplies metrics for both LinkedIn pages and LinkedIn profiles (if you have a Business or Enterprise plan.)

Klips – custom dashboards and reports for builders and analysts PowerMetrics – lightweight data analytics for leaders and managers MetricHQ – online dictionary for metrics and KPIs

You can create LinkedIn dashboards to track your social media marketing KPIs and metrics. Develop custom dashboards using LinkedIn’s API or use pre-built metrics and dashboards to get value fast. Combine your LinkedIn data with services like Facebook, Google Analytics, Twitter, and more to build dashboards. You can create sophisticated LinkedIn dashboards by querying your data using the Klipfolio data connector. Use a pre-built query or craft your own. You can even share your LinkedIn dashboards on TVs throughout your office and give your team visibility into your social media marketing efforts. Alternatively, instantly track social media data by using a pre-built LinkedIn dashboard. These have been built to surface social KPIs like engagement, page trends, conversions, and more. You can use more than 30 pre-built use cases to create reports on social media performance easily. Build customized dashboards to share insights efficiently with your teams. Create and download reports in multiple formats, including PowerPoint, Word, PDF, and Excel. Easily integrate Talkwalker social data into your CRM system, BI tools, or standard statistical tools to manipulate it efficiently. Combine social data with lead gen stats or revenue numbers to prove ROI. You can visualize your private profile’s LinkedIn statistics in Inlytics’ dashboard. It provides you with vital growth insights that help you take your influence to the next level. You will find all your LinkedIn data in one place. You can register for free, gaining basic LinkedIn insights, and scheduling up to three posts per month. LinkedIn Professionals, who don’t need team or export features, can pay for the Solo plan, with increased update frequency, unlimited data storage, advanced analytics, and the ability to schedule up to 20 posts per month. The Business plan adds team features, data export, and an increase to 100 posts per month scheduled. Your dashboard shows you your most important stats in one glance. It includes detailed content information that goes beyond the metrics provided by LinkedIn’s default analytics. You can also take your profile to the next level with in-depth profile statistics. You can use smart filters to identify your top-performing content and social media platforms to create a powerful content strategy. DrumUp also lets you download reports to analyze data offline or share with colleagues or clients. Their visual data charts are helpful for social media trend-spotting and quick decision-making. You can use Shield to work with data across multiple personal profiles on LinkedIn, making it ideal for teams and agencies.  You can compile Facebook, Twitter, and LinkedIn metrics into one client report. You can benchmark your own numbers against your competitors and derive an optimal social media strategy. ReportGarden lets you present impressions, reach and fan growth to help your clients create better campaigns and strategy. The Cross-Channel Report measures the performance of multiple brands across different social networks. This report adds in your Pinterest and Instagram accounts as well as Facebook, Twitter, and LinkedIn.