However, as much as the social networks may prefer us to use their native apps for all our social activities, this can be incredibly difficult and time-consuming if you engage in social media marketing. None include built-in scheduling facilities, and it is not practical for marketers to go online every time that they feel they should make a post. Imagine Jeff Bullas, who averages 96 tweets per day every day, having to go onto Twitter every 15 minutes, 24 hours per day, seven days per week. It would either drive him mad from lack of sleep (and time to do anything else) or require him to pay staff around the clock simply to monitor his Twitter account. Social media marketing apps play a critical role in making bulk social media posting viable. Without them, the industry would never have evolved to the level it is today.
Best Social Media Posting Apps for 2023:
It clearly targets serious social media users, with the cheapest plan (Essentials) costing $108/month after a 14-day trial. The Essentials plan offers you a content calendar and campaign planner, advanced analytics dashboards, community management, and in-app support. As the plan’s name suggests, small to medium-sized businesses will find all they need to run social media campaigns across most social platforms, although restricted to one user and five channels. Larger businesses may prefer the Full Suite, which has customized pricing. You can ask for a demo of this before deciding whether the additional features will benefit your organization. The Full Suite gives you all the features of the Essentials plan, but it allows unlimited channels, reporting, and teams. Also, it adds in social media advertising (which you can set up, organize, and monitor your social advertising within Brandwatch), competitor benchmarking, collaboration & approval flows, custom onboarding, and 24/7 support. Brandwatch’s content calendar provides a view of all scheduled content. It shows your posts scheduled by date, clearly identifiable by social platform. You can plan, schedule, edit, and post across multiple networks. You may prefer to use Campaign Planner, in collaboration with your team members if you have the Full Suite. You can use this to map, create a brief, roll-out, and collaborate on campaigns across all your social platforms. Brandwatch supports image, video, Instagram Stories, and Facebook carousels. You store all your content in Brandwatch’s version of a shared media library called the “Content Pool.” Your Content Pool integrates with your preferred digital asset management tool or favorite cloud storage platform. As you go through the wizard, you will begin by setting up a calendar, giving it a time zone, and selecting the most appropriate industry. You can choose whether you wish to use Loomly for your posting, or whether you would prefer to integrate a Buffer account. You set various preferences, so Loomly clearly understands the type of posts you like to share. Calendars are central to the successful operation of Loomly. One of the essential stages of setting a calendar up is to decide on your preferred workflow. These are the steps you go through when making a post. If a single person autonomously creates your posts, you might have a simple workflow. If you use a team for your social posting and require approval at various steps, your workflow will be involved. When it comes time to create and schedule posts, you will go through various steps (the exact sequence depends on your preferred workflow):
Set Post Details Select Social Channels (from Facebook, Instagram, LinkedIn, Twitter, Pinterest, and Google My Business) Define “base” content – content that you’ll be able to tweak for each platform in step 4. Fine-Tune Each Channel Target Audience & Promote – Facebook (Optional)
Loomly provides a detailed dashboard, giving all the analytics you need about your posts. Loomly also offers an Interactions feature where you can manage comments, messages, and track social handle mentions (through tagging). As with most of these social media posting apps, Sendible allows you to schedule posts. You can plan and schedule content either individually or in bulk. Sendible’s scheduling feature allows you to deliver posts to all social networks, incorporating images and videos where required. Queuing a message in Sendible can be complicated but powerful. It gives you a considerable amount of flexibility. Sendible also uses Smart Queues to help you share evergreen content. Sendible includes a Priority Inbox, which brings together all the messages your brand receives that require responses. You can use PromoRepublic to schedule and share posts with all the major social networks, including importantly for such a visual app, Instagram, and Pinterest. It also offers quite strong scheduling tools. You can set a posting schedule for different types of posts. Indeed, it suggests a suitable posting schedule for each of your social networks, although you can easily modify this if you prefer more control over your posting. You organize your posting schedules across a centralized calendar, which you can display in many different ways. It comes with 100,000 post ideas that cover a wide range of topics. Most are pre-designed, with eye-catching graphics. You can easily modify and customize their post ideas in PromoRepublic’s graphics editor to suit your business. You can also select the appropriate dimension of what you want to create with a single click for each type of social post. The heart of AgoraPulse is its Inbox. It shows your comments, mentions, conversations, and reviews relating to each of your social accounts. It also includes a social listening function, where firms can keep track of mentions of their brand name. AgoraPulse offers multiple ways to publish content. You can schedule a post by clicking the appropriate time slot in a calendar. It also provides a bulk publish feature, where you import posts from a CSV file, a website using RSS feeds, or as a group of pictures to transform into posts. You can use these to create a queue (dropping new content into your queue as needed). It gives you the ability to take a close look at your fans and followers. You can click on your more active followers, label them however you like, view your past activity with them, and add relevant notes. The core of Hootsuite is Streams. You set up a tab for each of your social networks on the Streams page. Then, for each social account, you add a series of Streams. Each Stream is a column of information. For instance, if you run a Twitter account, you could create streams for each of your Twitter lists, your Scheduled Posts, Mentions, Twitter Home page, and the list of tweets you make. Hootsuite also includes a unified inbox, showing all your incoming messages across your accounts. Hootsuite includes a variety of ways for you to publish posts, depending on your requirements. One is to click on the big green New Post button at the top of the Streams page that takes you to the Composer page. You can compose your post directly on this page. The composer changes the options it makes available, depending on the social networks to which you’re trying to post. You can also create content on the Publisher screen. Publisher is Hootsuite’s scheduler. If you have already posted or scheduled content, it will show in your Planner. You can create a new post on this screen by clicking the green New Post button, or you can save some time by directly clicking the time for which you want to schedule your post. CoSchedule’s Marketing Suite comprises four parts:
Content Organizer Work Organizer Social Organizer Asset Organizer
There are further add-ons, in the form of an Agency Toolkit and a Marketing Academy. You begin the process of setting up CoSchedule by creating a calendar. You see all of your upcoming blog posts, social posts, email blasts, and other types of content in your calendar. Each distinct marketing activity is a project. You can build, plan, and even execute all of your marketing projects in CoSchedule. With the simple Editorial Calendar, you have two main types of project – blog posts and social posts. If you subscribe to the more advanced Marketing Suite, you can add many more varieties. You can write your blog posts in CoSchedule (or whatever preferred method you use) and then use CoSchedule to create social posts to accompany it. You can also start a social campaign from scratch by selecting the Social Campaign attachment when you set up your project, adding as many social posts as you like across your chosen social networks. CoSchedule also offers Requeue that allows you to select past blog posts to repromote in the future. It has a clear and intuitive interface and is logically laid out. It includes a Smart Inbox that collects all your social messages. The Feeds tab shows all your Twitter feeds, Instagram hashtags you, monitor, LinkedIn feeds, and any RSS feeds to which you have subscribed. This brings a vast quantity of content that you can share. You can easily create content for all your social accounts, adding graphics, links, and other material as needed. The calendar shows all your social posts. Being heavy-duty, Sprout Social includes many other features like social listening and advanced analytics. Once you hook up your social accounts, you can easily create new posts within the app. The higher plans also make it extremely easy to add content from other sources, such as your favorite blog. Your options on the free plan are limited, but you can create (and schedule) up to ten posts. Buffer’s capabilities improve once you opt for a paid plan, however. They give you a great deal of flexibility when it comes to creating posting schedules (which are essential for the buffer to work). You set a publishing schedule for each of your social accounts. You can click on any posting time to edit or delete it. You can add any relevant text, images, videos, and links. Once you’ve written your post, you can schedule it for a set time or add it to your queue. It includes a robust analytics module that gives insights into post-performance that dive deeper than the standard follower, reach, and engagement metrics. Meet Edgar has a single plan that allows you to connect to 25 social profiles You can use Meet Edgar to schedule different categories of posts across your social networks. Once you connect your social accounts to Edgar, you create a weekly recurring schedule. You can decide on the category of post you wish to share in any slot, or you can tell Edgar to select posts randomly. You can either create a post at a time or import content by an RSS feed. Once you approve enough content, Edgar creates a queue for the next two weeks. It matches your queue to your schedule and categories.
Brandwatch Loomly Sendible AgooraPulse Hootsuite CoSchedule Sprout Social
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