Social proof can have an enormous impact on your bottom line. In an extensive survey across locations and generations, OptinMonster found:
57% of consumers will only buy or use a business service if it has at least a 4-star rating. Buyers require an average of 40 online reviews before believing a business’s star rating is accurate. 63% of consumers need to hear company claims 3-5x before they actually believe them.
Social proof leverages psychology to get your target audience to take action by showing them that other people are taking those actions. It’s a powerful marketing technique, and it’s easy to do when you use the right tools. In this article, we’re sharing 13 of the best social proof software tools that we’ve found.
13 Best Social Proof Software Tools in 2023:
What Is Social Proof?
Social proof is when we copy the actions of others in order to become part of the group. It’s essentially peer pressure. For marketers, this means that consumers are more likely to trust real people (their peers, influencers, celebrities) more than an ad for a product. This makes social proof a marketing tactic well worth investing in. Social proof is based on the concept of “normative social influence.” This concept asserts that people will conform to be seen as similar to, or accepted by, an influencer or society as a whole. It boils down to using third-party influence to get prospects to commit. There are several tools these days that help you leverage social proof for your business. In this section, we’re covering 13 of the best social proof software tools on the market today, along with their features and pricing.
Choose the Best Social Proof Software Tool for Your Business
With roughly 95% of shoppers reading online reviews before making a purchase and 91% of 18–34-year-olds trusting online social proof as much as they do recommendations from someone close to them, it’s clear that social proof can be a game-changer for your business. To get the most from your social proof efforts and leverage this powerful marketing tactic, you need the right tools. Any of the 13 social proof software tools on our list will help you improve your marketing message and tap into the power of social proof. ProveSource makes it easy to create a new social proof notification, using a tab system for user flow. Each tab includes a limited number of options so it’s nearly impossible to make a mistake. Plus, you can add GIFs to your social proof notifications, making things fun and really engaging. Key Features:
Auto Tracking: Capture conversions from a custom web form automatically. Page Visits: Display recent page visits or live visitors on your website. 100+ Integrations: ProveSource integrates with tons of 3rd party platforms.
ProveSource Pricing ProveSource pricing starts at $24/month for 20,000 unique monthly visitors. Boast also has a mobile app that lets customers record their testimonials through the app, right from their smartphones, making the entire process super simple. Key Features:
Testimonial Ratings: Apply your own score to every testimonial that is submitted so you can showcase your best videos first. Conditional Thank You Messages: Quickly review customer feedback, product or service ratings, and overall customer satisfaction with a simple metric. Weekly Request Reminders: Boast will send you an email every week asking if there are any customers you’d like to request a testimonial from.
Boast Pricing Boast pricing starts at $50/month (when billed annually) for 1 testimonial collection form and 20 monthly testimonial videos up to 5 minutes each in length Key Features:
Hot Streaks: Show off the total number of people who’ve taken action on your site. Live Visitor Count: Create scarcity and urgency by showing the number of visitors currently browsing your site or page. Recent Activity: Show a live feed of real activity happening on your site right now.
Proof Pricing Proof pricing starts at $66/month (when billed annually) for up to 10,000 unique visitors. Provely offers 3 campaign types (live, rotate, and past data) so you can show notifications based on real-time activity, rotate through notifications for a certain period of time, or show notifications for past/historical activity. Key Features:
Widget Customization: Choose from a library of different sleek popup templates. Color Scheme: Choose to integrate your widget into your brand and website design or use contrast to make it stand out. Location: Show lead/sale notifications only from a certain country to help tailor your social proof to your audience.
Provely Pricing Provely pricing starts at $19/month making it one of the less expensive social proof software tools on our list. Key Features:
Limitless Customizations: Fomo’s patent-pending architecture powers unlimited message permutations. Filters: Include fallbacks, automations, and styling to control every element. Refined Settings: Fomo uses machine learning to optimize conversions, but allows you to tweak 30+ controls based on your own customer knowledge.
Fomo Pricing Fomo pricing starts at $19/month for up to 25,000 notifications/month. Key Features:
Seamless Integration: Proven works with the most popular eCommerce and mailing list plugins. Customize Appearance: Change colors, shape, and position to match the look of your website. Control Visibility: Decide who sees new visitors, logged in users, only visitors to certain pages, and more.
Proven Pricing Proven pricing starts at $39 for a single site license (renews annually until canceled). Yotpo uses AI to message your customers, encouraging them to leave a review after their purchase. Using the same AI platform, Yotpo shows off your reviews at just the right time to visitors who are browsing your website. Key Features:
Review Request Emails: Collect more site and product reviews, ratings, and Q&A with artificially intelligent requests using in-mail technology. Community Q&A: Make it easy for customers to ask questions and decrease shopper hesitation by getting quick & reliable answers from past buyers and your team. Custom Questions: Get more detailed and helpful reviews with key topics your shoppers are looking for, and customize each form to suit your brand needs.
Yotpo Pricing Yotpo offers a free plan for up to 50 monthly orders. Paid plans starting at $19/month. Key Features:
Real-time Customer Activity: Display real-time customer activity data from your eCommerce or LMS website. Subscriber Activity: Connect WPfomify with your mailing service and share who is joining your list. Granular Targeting: Take complete control of who, when, and where sees the notifications from WPfomify.
WPfomify Pricing WPfomify pricing starts at $99/year for a single site license. Key Features:
WordPress Comments as Testimonials: Transform WordPress comments into testimonials with a single click (no cut and paste). Social Testimonials: Transform social media comments into ready-to-insert testimonials. Collection Automation: Automate your testimonial collection process by creating dedicated testimonial gathering landing pages, blog posts, or opt-in forms.
Thrive Ovation Pricing Thrive Ovation pricing starts at $99 for a single site license. Key Features:
Custom Curation: Upload a list of your current users to show them on your website. Advanced Triggers: Define when to show the alerts on your website. User Journey: Map the entire journey of the user across the website.
LetConvert Pricing LetConvert pricing starts at $4.99/week (when billed annually) for up to 10,000 unique visitors each month. Key Features
Invite customers and respond to reviews Get product, service, and location reviews Flag and report reviews Access to performance reports
TrustPilot Pricing TrustPilot offers a free plan with basic reporting, 2 TrustBox widgets, and basic reporting. Key Features
Purchase, analytics, and conversion notifications Flexible design Smart targeting Quick set up
TrustPulse Pricing
Plans start at around $5/mo for up to 2500+ unique visits and include 2 campaign types, customization features, activity capture, and smart targeting and controls.
StoryPrompt also makes it easy for your customers to record videos without needing to join you on a call at a predefined time. You simply send your clients a link and they can record video responses in their own time from any device, without the need to download another app. Key Features:
AI Producers: Get fully branded video testimonials automatically, no editing needed. Teleprompter: Help your customers feel more comfortable on video. Website Widgets: Add testimonials to your site with no coding.
StoryPrompt Pricing
Collect your first 25 testimonial videos for free, then upgrade to their Starter plan, starting at $39/mo for 200 videos per month.
Any of the social proof software tools on our list will help you improve your marketing message and tap into the power of social proof.
